Swiggy Launches Travel Concierge to Tackle Unstructured Travel Issues

Swiggy has introduced a new travel concierge service, Crew, to address the many problems travelers face that do not fit neatly into existing apps. The service aims to handle the messy parts of travel, from last‑minute changes to unexpected disruptions. Swiggy’s move reflects the company’s broader strategy to expand beyond food delivery into lifestyle services. While the effectiveness of the concierge remains to be tested, the launch signals a growing trend of tech firms offering end‑to‑end travel support.