AUTO · VERIFIED DEVELOPMENT
BMW 7 Series Debuts at Contemporary Istanbul, Merges Art and Symbiotic Drive
WHY IT MATTERS
The exhibition demonstrates BMW’s focus on human‑machine interaction, reinforcing the Neue Klasse vision that will shape the next generation of luxury cars.
What happened
BMW Group unveiled the new 7 Series at Contemporary Istanbul, pairing the luxury sedan with A. A. Murakami’s “SYMBIOSIS” installation.
The installation translates BMW’s Symbiotic Drive concept into a visual narrative, illustrating the seamless interaction between driver and vehicle. Borusan Otomotiv represented the marque in Turkey, positioning the 7 Series within the broader Neue Klasse vision.
The event underscores BMW’s commitment to human‑machine interaction, a core element of the Neue Klasse strategy that will guide future model development. By fusing automotive innovation with contemporary art, BMW signals a new era of integrated design that may influence how luxury vehicles are experienced.
PRIMARY SOURCES
The New BMW 7 Series Meets Art Enthusiasts at Contemporary Istanbul with A.A.Murakami’s “SYMBIOSIS” Installation.
BMW Group (manufacturer statement) · BMW Group PressClub terms; link and attribution only