TECHNOLOGY · VERIFIED DEVELOPMENT
Apple’s Next iPhone Line to See Price Increase as Memory Costs Surge
WHY IT MATTERS
The move signals that memory shortages are reshaping the cost structure of flagship smartphones, potentially affecting consumer spending and the broader electronics market.
What happened
Apple is expected to raise the price of its upcoming iPhone generation, citing a sharp rise in memory component costs. The company’s supply‑chain partner has noted that memory prices have reversed a decades‑long decline, making the cost of RAM a significant factor in device pricing.
According to AlphaSense data, the terms “memory prices” and “memory shortage” appeared in 473 company transcripts last quarter, underscoring the widespread impact of the shortage.
The price hike reflects the ongoing memory crunch that is now a clear driver of higher consumer electronics costs.
PRIMARY SOURCES
The real reason your phone is getting more expensive
The Verge · Rani Molla · Discovery only; Vox Media copyright terms apply · Source updated