Travel Executives Urge Trump to Target 100 Million+ International Visitors by 2030

Travel executives met to push President Trump to set a goal of more than 100 million international visitors by 2030. The meeting followed the World Cup tournament and came after four consecutive months of inbound travel declines. Executives cited the recent downturn as a catalyst for a coordinated effort to reverse the trend and restore U.S. tourism growth. The group’s call to action signals a concerted lobbying push aimed at influencing U.S. tourism policy. By framing the target as a national objective, the executives hope to secure executive support and resources to attract more foreign travelers. The initiative reflects a strategic response to sustained inbound travel losses and seeks to realign U.S. tourism priorities for the next decade.