United Unveils Three Premium Fare Tiers for Domestic and Short‑Haul Flights

United Airlines has introduced a new pricing structure that adds three tiers of premium fares to its domestic and short‑haul international routes. The move builds on a strategy that has already proven successful on the carrier’s long‑haul flights, where segmented premium options have attracted higher‑paying customers. By extending this model to shorter trips, United is betting that business travelers will be willing to pay more for added flexibility even when the journey is brief. While the company’s confidence in this approach is clear, the actual uptake and impact on revenue remain to be seen as the market adjusts to the new fare options.