TECHNOLOGY · VERIFIED DEVELOPMENT
Universal Music Group Launches AI‑Powered Remix Platform in Partnership with ElevenLabs
WHY IT MATTERS
The platform gives artists choice and new creative avenues, while offering fans a way to engage with familiar songs in novel forms, potentially reshaping music production and monetization.
What happened
Universal Music Group announced a new AI‑powered platform that lets users remix, mash up, and reimagine tracks from its licensed catalog. The service is built under a multi‑year licensing agreement with ElevenLabs, a specialist in AI voice and music generation.
Artists can opt in or out of the platform, giving them control over how their work is used. The launch follows UMG’s ongoing AI initiatives, including a platform with Udio and licensing deals with Spotify, Nvidia, and other partners.
The platform will provide creators with tools to generate fresh takes on existing songs, potentially opening new revenue streams and expanding the ways fans interact with music.
PRIMARY SOURCES
Universal Music is launching an AI music platform with ElevenLabs
The Verge · Emma Roth · Discovery only; Vox Media copyright terms apply