TECHNOLOGY · VERIFIED DEVELOPMENT
US Judge Rules Google Must Keep Ad Exchange After Antitrust Loss
WHY IT MATTERS
The decision keeps Google’s AdX in place, limiting DOJ’s leverage to force market restructuring and signaling that antitrust remedies may be constrained for Big Tech firms.
What happened
A federal judge in Washington has denied the Department of Justice’s request that Google sell its online advertising exchange, AdX, following the company’s 2025 antitrust defeat. While the court found that Google had illegally locked publishers into using its exchange, it did not agree that the company broke the law over the tools available to advertisers.
The DOJ had argued that divesting AdX would level the playing field for competitors, but the judge concluded that the remedy would be too limited to affect Google’s broader ad business.
The ruling leaves AdX, a small but strategically important part of Google’s revenue, intact and signals that the DOJ’s ability to force structural changes in Big Tech may be constrained.
PRIMARY SOURCES
US court rules Google will not have to sell ad exchange after losing antitrust case
Ars Technica · Ryan Whitwam · Discovery only; Condé Nast copyright terms apply