TECHNOLOGY · VERIFIED DEVELOPMENT
Slate Opens First Showroom for $25,000 Electric Pickup
WHY IT MATTERS
Slate’s showroom marks a tangible step toward mainstream electric pickup adoption, offering consumers a low‑cost, accessible option and showcasing how new entrants can leverage existing retail spaces to engage buyers.
What happened
Slate has launched its first showroom, the Slate Customer Experience Center, in a former Tesla store in Chicago’s Fulton Market District. Staffed by ex‑Tesla employees, the space lets visitors explore a prototype of the company’s bare‑bones electric pickup, test customization options, buy branded merchandise, and pre‑order the vehicle with a $300 deposit.
The truck, priced at $24,950, features plastic panels, a minimalist interior, real window winders, and a projected range of 205 miles.
The showroom reflects the American fascination with pickup trucks and offers a hands‑on look at Slate’s entry into the electric vehicle market.
PRIMARY SOURCES
Visiting Slate’s first showroom as its $25,000 electric truck nears production
Ars Technica · Eric Bangeman · Discovery only; Condé Nast copyright terms apply
CORRECTIONS & UPDATES
- Revision 1 · Initial ingestion · Oct 20, 2026, 11:30 AM
- Revision 2 · Source update detected · Oct 20, 2026, 11:30 AM