WORLD · VERIFIED DEVELOPMENT
Euroleague Clubs Reject NBA Collaboration, Panathinaikos Owner Calls for Solution
WHY IT MATTERS
The decision could reshape European basketball’s commercial landscape, influence player movement, and determine whether the sport can maintain its autonomy amid growing NBA influence.
What happened
In a meeting in Italy, Euroleague’s shareholder clubs turned down a proposal from the NBA to create a new continental competition. The offer, aimed at integrating Europe’s top clubs into the NBA’s expanding global footprint, was declined, leaving the future of a joint league uncertain.
Panathinaikos owner Dimitris Giannakopoulos, a seven‑time European champion, urged the clubs to find a way to work with the NBA, warning that the sport could become a competition dominated by the American league’s investment. While the Euroleague said it remains open to collaboration, a senior executive noted that any partnership would likely not materialise before 2028, as organising a new competition for the 2027‑28 season would be difficult.
The NBA’s plan to launch a 16‑team NBA Europe league in 2027 faces a setback, and the rejection highlights the tension between commercial ambitions and the desire to preserve European basketball’s independence.
PRIMARY SOURCES
We need a solution with the NBA, says Panathinaikos owner
Cyprus Mail · Discovery only; publisher copyright terms apply
CORRECTIONS & UPDATES
- Revision 1 · Initial ingestion · Oct 7, 2026, 9:45 AM
- Revision 2 · Source update detected · Oct 7, 2026, 9:45 AM