WestJet Partners with Tim Hortons to Serve Flight Roast Coffee at 35,000 Feet

WestJet and Tim Hortons have announced a partnership that will bring the Canadian coffee chain’s new Flight Roast to the skies. The coffee, designed for high‑altitude service, will be available on WestJet flights beginning November 30, 2026. The move is part of WestJet’s strategy to deepen its Canadian brand identity by combining a beloved national coffee experience with air travel. Tim Hortons’ Flight Roast is tailored for cabin conditions, promising a consistent taste even at 35,000 feet. The partnership allows WestJet to differentiate its in‑flight service, offering passengers a familiar and comforting beverage while reinforcing the airline’s commitment to Canadian heritage. The collaboration also positions WestJet to capture holiday‑season travelers who value brand familiarity and quality service.