SPORTS · AI-ASSISTED SUMMARY
The Honey Deuce: US Open's $17 Million Cocktail Sensation
WHY IT MATTERS
The Honey Deuce's massive popularity highlights the significant revenue potential of branded cocktails in high-profile sporting events, with the US Open's sales totaling $17 million in a single tournament.
What happened
The Honey Deuce, a signature cocktail of the US Open, has evolved from a humble farmers market idea to a status symbol worth $17 million.
This unique blend of Grey Goose vodka, Chambord, and pineapple juice has become an integral part of the tournament's experience, with fans and celebrities alike clamoring for a taste.
But what makes the Honey Deuce so special, and how did it become an essential part of the US Open's identity?
LINKED SOURCES
What is a Honey Deuce? Inside the US Open cocktail
ESPN · Dana E. Lee · Discovery only; ESPN copyright terms apply
THELAST.NEWS is published by Dmitry Yakushev, Cyprus. Briefs are prepared with the help of AI from linked sources and are not individually reviewed by a human editor unless marked otherwise.