TECHNOLOGY · VERIFIED DEVELOPMENT
Apple to Raise iPhone Prices Amid Memory Cost Surge
WHY IT MATTERS
The price hike will affect consumers and could pressure competitors to find cheaper memory solutions or redesign devices, reshaping the smartphone market’s cost structure.
What happened
Apple is set to launch its next‑generation iPhones this week, and analysts expect a price increase driven by rising memory costs. The company’s supply‑chain partner has indicated that the cost of RAM has climbed sharply, reversing a long‑term trend of falling memory prices that had kept consumer electronics affordable.
The Verge notes that references to “memory prices” and “memory shortage” appeared in 473 company transcripts last quarter, underscoring the breadth of the issue.
With no sign of the shortage easing, Apple’s decision signals that the cost of high‑performance memory is becoming a hard constraint for smartphone makers.
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PRIMARY SOURCES
The real reason your phone is getting more expensive
The Verge · Rani Molla · Discovery only; Vox Media copyright terms apply · Source updated