TECHNOLOGY · VERIFIED DEVELOPMENT
YouTube Enables Amazon Product Tags for Creators, Opening Commission Revenue
WHY IT MATTERS
The feature gives creators a tangible earnings path from product links and embeds Amazon’s marketplace into daily video consumption, potentially increasing sales and creator revenue.
What happened
YouTube has rolled out a new feature that lets creators embed Amazon product tags directly into their videos. When viewers click a tag and purchase the item, the creator earns a commission.
The update turns product recommendations into a more direct revenue stream for creators, while giving Amazon a foothold inside one of the most popular video platforms.
The move expands Amazon’s reach to millions of YouTube viewers and provides creators with a new monetization channel tied to their content.
PRIMARY SOURCES
YouTube now lets creators tag Amazon products and earn commissions from purchases
TechCrunch · Aisha Malik · Discovery only; publisher copyright terms apply