Google Launches Agentic Hotel Booking Tool in AI Mode

Google’s agentic hotel booking tool, which had been teased nine months ago, is now available in AI Mode. The company’s new offering follows the shuttered Book on Google service, and while critics view it as a repeat of the earlier platform, Google maintains that it has a stronger chance of success. The launch marks a return to the company’s efforts to integrate artificial intelligence into travel booking workflows, offering users a more interactive and potentially streamlined hotel search and reservation experience.