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Apple's September 9th Launch Event: What to Expect
WHY IT MATTERS
The event will provide insight into Apple's future product lineup and the direction of the company under new leadership.
What happened
Apple's September 9th launch event marks a significant moment for the tech giant, as it will be the company's first event since John Ternus took over as CEO. The event is expected to feature the first models in Apple's iPhone 18 lineup, which may include the long-rumored foldable "iPhone Duo." This comes just a couple of months after Samsung debuted its own foldable, the Galaxy Z Fold 8.
The event will be live-streamed, allowing fans to watch the unveiling of Apple's latest products. Apple's "Surprise and shine" event kicks off on Wednesday, September 9th, at 1PM ET / 10AM PT.
Viewers can watch the event live on Apple's website or through the Apple TV app. The event is expected to be one of Apple's biggest in years, and fans are eagerly anticipating the reveal of the new iPhone models.
PRIMARY SOURCES
How to watch Apple’s September 9th launch event
The Verge · Stevie Bonifield · Discovery only; Vox Media copyright terms apply
CORRECTIONS & UPDATES
- Revision 1 · Initial ingestion · Sep 9, 2026, 12:45 PM
- Revision 2 · Source update detected · Sep 9, 2026, 12:45 PM