John Ternus

At a launch event in Cupertino, Apple introduced its first folding phone, the iPhone Duo, marking a significant design shift for the company. CEO John Ternus made his inaugural appearance, guiding the presentation. The event also covered the new iPhone 18 Pro, featuring a variable‑aperture camera that adjusts light intake automatically. In addition, Apple revealed new AI capabilities for the Apple Watch, raising questions about the company’s direction in wearable technology. Testers reported that the Duo’s foldable display offers a larger screen without increasing the device’s footprint, while the variable‑aperture system promises improved low‑light photography. The AI features on the Watch aim to enhance contextual awareness and predictive actions, positioning Apple at the forefront of integrated hardware and software innovation.

Apple's September 9th launch event marks a significant moment for the tech giant, as it will be the company's first event since John Ternus took over as CEO. The event is expected to feature the first models in Apple's iPhone 18 lineup, which may include the long-rumored foldable "iPhone Duo." This comes just a couple of months after Samsung debuted its own foldable, the Galaxy Z Fold 8. The event will be live-streamed, allowing fans to watch the unveiling of Apple's latest products. Apple's "Surprise and shine" event kicks off on Wednesday, September 9th, at 1PM ET / 10AM PT. Viewers can watch the event live on Apple's website or through the Apple TV app. The event is expected to be one of Apple's biggest in years, and fans are eagerly anticipating the reveal of the new iPhone models.

Apple is poised to launch its first foldable iPhone, seven years after Samsung's Galaxy Fold initially went on sale. The launch, expected tomorrow, marks a significant moment for the company under new CEO John Ternus. The event is likely to be different from previous launches, with the iPhone 18 Pros available first and the regular 18 model delayed until early next year. Leaks and rumors suggest that Apple will unveil its foldable iPhone, dubbed 'Fold', at the event. The company's influence in the industry is evident, with the run-up to this launch demonstrating its continued dominance. Apple's decision to delay the regular 18 model may be an attempt to manage supply chain demands or prioritize the higher-end Pros. The exact details of the 'Fold' remain unclear, but its arrival is expected to shake up the smartphone market.

Apple's September 9th launch event is expected to be one of its biggest in years, marking the company's first event since John Ternus took over as CEO. The event will likely feature the first models in Apple's iPhone 18 lineup, which may include the long-rumored foldable 'iPhone Ultra'. This comes just a couple of months after Samsung debuted its own foldable device, the Galaxy Z Fold 8. The event will kick off on Wednesday, September 9th, at 1PM ET.