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Apple Set to Launch First Foldable iPhone

WHY IT MATTERS

The launch of Apple's first foldable iPhone will set a new standard for the industry, with competitors scrambling to respond to the company's latest innovation.

What happened

Apple is poised to launch its first foldable iPhone, seven years after Samsung's Galaxy Fold initially went on sale. The launch, expected tomorrow, marks a significant moment for the company under new CEO John Ternus. The event is likely to be different from previous launches, with the iPhone 18 Pros available first and the regular 18 model delayed until early next year. Leaks and rumors suggest that Apple will unveil its foldable iPhone, dubbed 'Fold', at the event. The company's influence in the industry is evident, with the run-up to this launch demonstrating its continued dominance. Apple's decision to delay the regular 18 model may be an attempt to manage supply chain demands or prioritize the higher-end Pros. The exact details of the 'Fold' remain unclear, but its arrival is expected to shake up the smartphone market.

DEVELOPING STORY

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PRIMARY SOURCES

Apple says ‘Fold’ and competitors ask ‘how wide?’

The Verge · Dominic Preston · Discovery only; Vox Media copyright terms apply

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