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Apple to Host September 9th Launch Event
WHY IT MATTERS
The event will be closely watched for its potential to showcase Apple's latest innovations and compete with Samsung's recent foldable device release.
What happened
Apple's September 9th launch event is expected to be one of its biggest in years, marking the company's first event since John Ternus took over as CEO. The event will likely feature the first models in Apple's iPhone 18 lineup, which may include the long-rumored foldable 'iPhone Ultra'.
This comes just a couple of months after Samsung debuted its own foldable device, the Galaxy Z Fold 8.
The event will kick off on Wednesday, September 9th, at 1PM ET.
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PRIMARY SOURCES
How to watch Apple’s September 9th launch event
The Verge · Stevie Bonifield · Discovery only; Vox Media copyright terms apply