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Tim Cook Steps Down as Apple CEO; John Ternus Set to Take Over

WHY IT MATTERS

The leadership change will shape Apple's strategic direction, product roadmap, and investor expectations, and global market positioning.

What happened

On August 31, 2026, Tim Cook announced his last day as Apple’s chief executive, posting a heartfelt message to the company’s community. Cook thanked employees for their inspiration and expressed excitement for the next chapter. He noted that his title will change tomorrow, signaling the end of his tenure that began in 2011. Apple will appoint John Ternus as its new CEO, marking a significant leadership transition for the tech giant. The company’s next steps will involve integrating Ternus into the executive team and outlining his vision for Apple’s future.

DEVELOPING STORY

Story timeline

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PRIMARY SOURCES

Read Tim Cook’s final message to Apple staff as CEO

The Verge · TC. Sottek · Discovery only; Vox Media copyright terms apply · Source updated

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