AUTO · VERIFIED DEVELOPMENT
Tesla Partners with Turo for FSD Test Drives
WHY IT MATTERS
This partnership could increase exposure and adoption of Tesla's Full Self-Driving technology, a crucial aspect of the company's business strategy and Elon Musk's pay package.
What happened
Tesla is teaming up with car rental platform Turo to offer test drives of its Full Self-Driving (FSD) technology. Starting October 28, US renters will be able to search for Teslas with FSD (Supervised) enabled through a direct integration with Tesla.
This partnership aims to put FSD in front of people who don't own a Tesla, potentially increasing subscriptions to the feature. Turo's integration with Tesla will verify the FSD status of each car, ensuring a seamless experience for renters.
This collaboration marks a new way for Tesla to showcase its FSD technology and generate revenue through subscriptions. The move is likely to attract more users to Tesla's FSD feature, which is a key component of the company's business strategy.
PRIMARY SOURCES
Tesla turns to car rental platform Turo for Full Self-Driving test drives
Electrek · Fred Lambert · Discovery only; publisher copyright terms apply