Slate Opens First Showroom for $25,000 Electric Pickup

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What changed?

Slate has launched its first showroom, the Slate Customer Experience Center, in a former Tesla store in Chicago’s Fulton Market District. Staffed by ex‑Tesla employees, the space lets visitors explore a prototype of the company’s bare‑bones electric pickup, test customization options, buy branded merchandise, and pre‑order the vehicle with a $300 deposit. The truck, priced at $24,950, features plastic panels, a minimalist interior, real window winders, and a projected range of 205 miles. The showroom reflects the American fascination with pickup trucks and offers a hands‑on look at Slate’s entry into the electric vehicle market.

Why it matters

Slate’s showroom marks a tangible step toward mainstream electric pickup adoption, offering consumers a low‑cost, accessible option and showcasing how new entrants can leverage existing retail spaces to engage buyers.