TECHNOLOGY · VERIFIED DEVELOPMENT
Meta Introduces One Subscriptions for Social Media and AI
WHY IT MATTERS
Meta's new subscription model may change the way users interact with its social media platforms and AI services, potentially generating new revenue streams for the company.
What happened
Meta has launched subscription bundles that pair its standalone app subscriptions with extra AI usage. The new Meta One bundles are available globally, with several tiers for individual users, creators, and businesses.
The 'core experience' on Meta's apps and Meta AI will remain free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. The company plans to expand the bundles to include additional features, such as Edits and AI glasses, over time.
The new bundles were in testing earlier this year and are now available for users to subscribe to. Meta's do-everything AI assistant, Muse, was launched shortly before the introduction of the One subscriptions.
DEVELOPING STORY
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PRIMARY SOURCES
Meta’s new One subscriptions put a price on social media and AI
The Verge · Stevie Bonifield · Discovery only; Vox Media copyright terms apply