Meta Monetizes Usage Data for Muse Spark, Offering 95% Discount to Data‑Sharing Users

Meta’s new Muse Spark model, designed for coding and other agent tasks, now offers users a substantial discount—averaging 95%—in exchange for allowing the company to track how they use the tool. Unlike most AI services that let users opt out of data collection, Meta has reversed the model, turning data sharing into a paid benefit. The discount is explicit and applies to users who consent to usage monitoring. Meta plans to use the collected data to refine and expand Muse Spark’s capabilities. The move marks the first public instance of an AI provider monetizing user data for model improvement.